$Lucy Newcombe, fractional High-Ticket sales leader, on a sales call at a table in front of a wall of books.$

Hi there,

I'm .

Fractional High-Ticket Sales Leader & Trainer

I build, fix and run High-Ticket closing teams for coaching and personal development founders - so your offer converts without you on every call.

Sales Diagnostics
Fractional Sales Leadership
Sales Team & Process Builds
Closer Training for Your Team

Book a sales strategy call How I work

Trusted by founders including Marisa Peer and Glen and Natalie Ledwell since 2022.

Most sales problems are not knowledge problems. They are offer, discovery or system and process problems.

Your closers can know the framework inside out and still not convert. It almost always comes down to one of three things:

01

The offerIt only converts when you, the founder, are on the call.

02

DiscoveryCalls skip the questions that uncover what the buyer really needs.

03

System and processWhat you do on instinct never gets passed down to the team.

I fix all three - with an onboarding system and concrete processes that run without you, live-call practice, call reviews, learning and accountability for implementation, and leadership that brings honest feedback and the right mindset, attitude and belief. New closers are hitting their KPIs within four weeks.

Finding and fixing those leaks is where I work.

Who I work with

Founders with a good High-Ticket offer and a team that isn't converting

Not an agency. Not a closer academy. I build and run your team, inside your business.

I work with coaching, education, personal and professional development brands selling High-Ticket offers.

Founders bring me in when the offer works but the team isn't converting. I have validated, built, fixed and scaled High-Ticket offers - and I have never needed to be the one on the call to do it.

I do not generate demand. Give me a validated offer and the leads, and I will build and lead the team, and put in the process and structure that turn them into consistent revenue.

Ethical, honest and authentic conversations that are client focused - no pressure tactics.

Mind Movies Coaching Academy The Empath Closing School Marisa Peer's RTT Hypnosis Training Academy Music Teacher Pros The Next Chapter Coaching Pod

How I work

Four ways to bring me in

Every engagement starts with a free strategy call. If you already have a team taking sales discovery calls, the first step is a Sales Diagnostic - I review the discovery calls and the numbers behind them: conversions, cash collection against revenue, and how many calls it took to get there. Then I uncover where your closers' time, your deals and your revenue are being lost.

If you are a founder with prospects booking calls, but your sales numbers, conversions and revenue are not where you thought they would be - and you don't have a team or the infrastructure yet - we start with New Offer Validation, so the framework is proven before anyone else comes in.

01

Sales Diagnostic

You have a team taking sales calls, and a feeling the numbers are off. Close rates are low, cash collection is slow, or results swing from one month to the next.

Before you decide anything, I look at what is actually happening on your calls and in your numbers, to uncover where prospects who could convert into clients are being lost, and identify where revenue is leaking.

I review 10 real calls and your numbers, and speak to your team
You get a written report with a 90-day plan, plus a 60-minute one-to-one debrief
If you decide to bring me in to help, the Sales Diagnostic fee comes off your first month

2-3 weeks

02

Sales Team & Process Build

You have the offer, the leads and people taking calls - but nothing holding it together. You can feel deals slipping, because nobody closes the way you do.

The reality is, closers will never be able to close in the same way that you, the founder, can. You built it, you believe it, and you can answer anything a prospect throws at you. A closer starts with none of that.

What they can have instead is a process that reaches the same place you get to on instinct - and ten of them can run it at once.

Scale a closing team on instinct and it collapses. Scale it on proven systems and it holds.

Built on your Sales Diagnostic findings
Hiring, onboarding and training closers and setters
Sales process, scripts and SOPs built around your offer and avatar
Weekly reporting so you can see where the numbers stand
Call reviews and one-to-ones until results hold

Typically 90 days - team size depends on your call volume

03

Fractional Sales Leadership & Training

Ongoing leadership of your closing team, without a full-time sales director on the payroll.

So that you can focus on your clients, without having to worry about who is representing you or how you are being represented.

Weekly one-to-ones with every closer
Regular team training and upskilling sessions
Recruiting and onboarding as the team grows
Reporting and SOPs that keep the sales side running smoothly

Monthly, three-month minimum

No sales team yet, or a new High-Ticket offer to launch? Start here.

New Offer Validation

You have an email list, you have an offer, you may have a few clients that you closed into it yourself. Now you want to scale.

Before you hire a team, spend thousands on marketing, or burn good leads and good closers on an offer that was never going to convert - validate it first.

I take the calls myself - typically validation takes 10 to 20 attended calls
You get a straight answer on whether it converts
Who the buyer really is, and what they actually object to
The framework that works, ready for a team to run

Typically 4 to 6 weeks (subject to lead flow)

Track record

Twenty years in sales across B2C & B2B. The last six and a half in remote High-Ticket.

All from the last six and a half years.

$3M+Personally closed

500+High-Ticket deals closed, at a sustained 20-35% close rate

250+Setters and closers trained

150+Remote sales professionals hired and led

What that has looked like

I've developed and refined sales frameworks, made the first post-founder sales and built closing and setting teams behind some of the largest coaching and personal development brands in the industry, including Mind Movies Coaching Academy - seven-figure revenue since launch in November 2023. On a brand new offer at $6k, I closed 33% of the first 15 attended calls, with 87% cash collection.

I have co-managed Marisa Peer's RTT closing team generating six figures every month, leading half of the 24 closers. I rebuilt the setting team from 3 to 9 setters, and it became the top funnel for attendance, generating mid six figures within 90 days at 50% ROI.

At The Empath Closing School the sales team grew to 18 closers under my leadership and management, generating high six figures in under six months at a 49% average cash collection. From launch, the school has used my sales calls when setting the standard its students train towards - 500+ people so far.

In their words

What founders say

"The best closer, trainer and manager I've ever seen."

Glen LedwellCEO and founder, Mind MoviesWorked together three years, across his businesses

"I wouldn't hesitate to recommend her to anyone who's looking for an experienced sales leader who can build, manage, and motivate a high-performing team."

Natalie LedwellCo-founder, Mind MoviesWorked together since the Coaching Academy launched

"Any serious sales organisation would be extremely fortunate to have her."

Lara McIlwraithCo-owner and COO, The Empath Closing SchoolWe grew in High-Ticket sales together

Founders on working with Lucy Newcombe Glen Ledwell, Natalie Ledwell and Lara McIlwraith, in their own words - watch the playlist on YouTube

About me

A little more about me

Lucy sparring Muay Thai with a trainer at a gym in Thailand — Muay Thai

British born, worldwide adventurer, 10+ years and counting abroad. These days I live 30 minutes from Amsterdam with my wife and our two rescue dogs from Hong Kong - the most difficult but wonderful dogs you will ever meet, with personalities as different as a monk and a toddler.

Powerlifting fed my competitive streak - my best squat was double my bodyweight - until a serious knee injury ended my competing days. Recovery and rehabilitation taught me patience. What stayed with me was the lesson that the best competition is with yesterday's version of yourself.

Adventuring took me to Thailand, where I found a love for Muay Thai. I fought, and even ended up running a wellness, Muay Thai and yoga camp deep in the countryside - no hot water, basic housing and five hours of training every day. Living alongside Thai families taught me to love the simple things in life, and that has never left me.

Today it's a do-it-ourselves house renovation and a vegetable garden that is slowly winning.

I feel blessed that what I love and the work that I do have become the same thing - empowering people to be the best version of themselves, and to make the best decisions for themselves.

I'm direct, I'm honest, and I bring fun and humour to every day and every session. I help the people I lead thrive, and that's one of my greatest passions. When they thrive, founders get their results.

Questions founders ask

Frequently asked questions

What is a fractional sales leader?

A senior sales leader who runs your closing team part-time, without a full-time sales director on the payroll. I hold weekly one-to-ones with every closer, run team training, review calls, report the numbers and put the SOPs and onboarding in place so the sales side runs without you. Minimum term is three months.

What does a Sales Diagnostic include?

I review 10 real sales calls and your numbers, and speak to your team. You get a written report with a 90-day plan, plus a 60-minute one-to-one debrief, inside two to three weeks. If you then bring me in, the Diagnostic fee comes off your first month.

How quickly can new closers ramp up?

With an onboarding system that runs without the founder, live-call practice, call reviews and hands-on leadership, new closers are hitting their KPIs within four weeks. Without that structure, most teams take months - and some never get there.

Do you generate leads or run ads?

No. I do not generate demand. Give me a validated offer and the leads, and I build and lead the team, the process and the structure that turn those leads into consistent revenue.

What kind of businesses do you work with?

Coaching, education, personal and professional development brands selling High-Ticket offers - usually with two or more closers taking sales discovery calls and a feeling that the numbers are off, or about to launch a new product or offer and not sure how to start.

Since 2022 that has included Marisa Peer's RTT, Mind Movies Coaching Academy, one of the largest brands in the industry today, and The Empath Closing School. If you do not have a team yet, we start with New Offer Validation.

What does it cost?

The Sales Diagnostic is a fixed fee, and it comes off your first month if you bring me in. Fractional leadership is a monthly retainer with a three-month minimum. We agree the numbers on the strategy call, once I know your call volume and what you need.

What do you need from me to start?

Access to your call recordings, your sales numbers, and a short conversation with each person on your team. That is enough for the Sales Diagnostic. From there, you stay close to the numbers and I run the sales side.

Next step

Let's look at your numbers

A free sales strategy call. No pitch, and you leave with a clear next step.

Founders

Usually a brand with two or more closers taking sales discovery calls and a feeling that the numbers are off - or a new offer about to launch and no idea where to start.
Free sales strategy call to work out your first step.

Book a sales strategy call

What happens on a sales strategy call

We look at your setupYour offer, your numbers, where your leads come from and who is taking your sales calls.
We identify where you think it is leakingAnd where else it could be - offer, discovery, or system and process.
You leave with a clear next stepKnowing exactly what you need to implement in order to change the outcomes. And if I am the right person to help, we agree how we work together.

Prefer to message first?

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